Life’s too short to wear boring shoes – Yosi Samra

If life is too short to wear boring shoes, it is also to stay stuck in the same place.
Moving, traveling, going beyond your comfort zone: these are common words in my vocabulary.

From these thoughts was born a real personal need to take a deeper look into the Gotcha project! (For those who missed, here is the description of the project).
I have decided to create a new world in which my “Gotcha!” Girls live; a sort of Factory through which I show visually my personal ABC’s of fashion as well as a style Dictionary with a particular focus on detail.

Here is the magic formula!
Gotcha! + Factory + Dictionary = Gotcha!ry

I am very proud to introduce you Gotcha!ry, a project that is born with the aim of making us live in the Gotcha world!

The primary focus of my illustrations has always been the female figure decontextualized from the environment.
Adding accessories into a mix of portrait and still-life brought my work towards a new and unexplored artistic direction.